The business
An instructor led driving school working the Bromley, Sidcup, West Wickham and Mitcham test centres, selling hourly lessons, two hour sessions, block bookings, intensive courses and test day support including car hire.
Case study 01
Drive More School
Driving school, Bromley and South London
Drive More School teaches automatic driving lessons around Bromley and South London and sits students through test day. The website has one job: take someone who has just decided to learn, answer the questions that decide whether they enquire, and put a booking in front of them before they leave.
What the site has to do
Learner drivers shop on three things and stop: price, whether the instructor covers their postcode, and whether people pass. A driving school site that buries any of those behind a contact form loses the enquiry to the next result. So the pricing sits on its own page as a plain rate list, the covered postcodes and test centres are written out rather than implied, and the pass stories carry photographs of the students they belong to.
What we built
A page set built around the enquiry rather than around the brochure. Pricing, locations, reviews and gallery each stand alone so a search result can land on the exact answer someone came for, and every one of them ends at the same booking step. Phone number, email and opening hours ride in the header on every page, because a learner deciding at nine in the evening should not have to hunt for how to reach anyone.
Check it yourself
Everything above is on the live site.
No numbers on this page ask to be believed. Open the site and you will find each of these.
- A published rate list covering hourly lessons, two hour sessions, block bookings, intensive courses and test day hire
- The specific test centres and postcode areas the school covers, written out
- Date and time selection on the booking step
- Student pass stories with photographs
- Phone, email, address and seven day opening hours in the page header
Have something like this to build?
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