Case study 02
Accountancy practice, Bromley
London & Bromley Accountants Ltd. is a practice serving small businesses and sole traders across construction, hospitality, transport and the trades. The site had to make an unfamiliar firm look like a safe place to hand your books, and route each visitor to the one service they actually came for.
Context
A Bromley based accountancy firm offering statutory accounts and corporation tax, payroll and pension, VAT, the Construction Industry Scheme, and self assessment returns, working with clients across construction, restaurants, taxi operators, salons and other trades.
The challenge
Nobody switches accountant casually. The decision is made on whether the firm looks like it handles your specific obligation and whether it looks like it will still be there next year. A generic services page fails both tests, so each obligation gets its own page in the language a client would search for it, and the practice details that prove the firm is real, the registered address, the direct numbers, the staffed office hours, are stated rather than hidden behind a form.
The solution
A structured service section where every offering, from CIS to self assessment, is its own page rather than a bullet in a list, so search traffic lands on the answer and not on the front door. A quote request runs alongside the direct contact details rather than replacing them, and a newsletter signup gives visitors who are not ready to switch yet a reason to stay in contact.
Check it yourself
No numbers on this page ask to be believed. Open the site and you will find each of these.
Built with
Listed only where TechnicalBind can state it first hand. Where a platform choice predates the engagement it is left off rather than guessed at.
Tell us what the software has to do and who has to use it. You will get a straight answer about scope, cost and whether we are the right people for it.
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