01
Context
The business
A direct to consumer clothing store selling Pakistani luxury womenswear online.
Case study 11
Taufa Shop
Fashion ecommerce storefront
Taufa is an online store selling Pakistani luxury womenswear. It is a full storefront rather than a catalogue: browsing, cart and checkout are the product, and everything about the build serves the moment a shopper decides.
02
The challenge
What the store has to do
Apparel is bought on photography and lost on friction. The images have to carry fabric and drape at the size a phone actually renders them, and the path from a product a shopper likes to a completed order has to be short enough that nothing intervenes. Everything else on a fashion storefront is secondary to those two things.
03
The solution
What we built
A storefront on a React front end, with the catalogue, product detail, cart and checkout as one continuous flow rather than a set of separate pages a shopper has to re-orient in each time. Product imagery is treated as the primary content and sized for phone first, since that is where this audience shops.
Check it yourself
Everything above is on the live site.
No numbers on this page ask to be believed. Open the site and you will find each of these.
- A browsable catalogue of Pakistani luxury womenswear
- Product detail pages with full size imagery
- Cart and checkout
- Customer accounts
Built with
What it runs on.
Listed only where TechnicalBind can state it first hand. Where a platform choice predates the engagement it is left off rather than guessed at.
- React 18
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