Case study 07
Photo booth rental, Arizona
Ooh La La Booths rents photo booths across the Phoenix metro and beyond, with seven booth products at different price points. The site has to sell a dated, one off rental, which means the availability question and the price question have to be answered on the same screen.
Context
A family owned photo booth rental company serving weddings and corporate events across Phoenix, Scottsdale, Gilbert, Chandler, Mesa, Tempe and further afield, renting seven distinct booth products from roaming and open air booths through to 360 video, glam and photo mosaic setups.
The challenge
Event rental has a hard constraint no other retail category has: the customer already knows the date, and if that date is gone nothing else on the page matters. It is also a comparison purchase, seven products at seven price points, where the visitor cannot tell a 360 booth from a glam booth without seeing both. So each booth is its own page with its own pricing and its own sample output, and the date check is reachable from all of them rather than living at the end of a funnel.
The solution
A product page per booth type carrying its own starting price, duration options and gallery, so a visitor comparing two of them is comparing pages and not paragraphs. A date availability enquiry runs across the site. City pages cover the individual metro areas served, since this is a business people search for by their own suburb, and FAQs and a blog absorb the questions that would otherwise arrive as phone calls.
Check it yourself
No numbers on this page ask to be believed. Open the site and you will find each of these.
Tell us what the software has to do and who has to use it. You will get a straight answer about scope, cost and whether we are the right people for it.
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